The Texas Real Estate Commission (TREC) has recently announced the launch of its Advertising Compliance Program, aimed at streamlining the processing of real estate advertising-related complaints. Statistics show that around 1% of TREC license holders are subject to complaints, with slightly more than 5% of these complaints pertaining to advertising issues in 2022. Many of these advertising-related complaints can be resolved effortlessly, such as including missing brokerage information on for sale signs or adding required links on license holder’s websites. The new program will facilitate a more efficient handling of such violations and ensure that the real estate community follows strict advertising guidelines in Central Texas. Local real estate brokers should be aware of these updated guidelines and adhere to them for a seamless and compliant marketing process. For more information on the Advertising Compliance Program, you can follow this link to TREC’s official announcement: [https://www.trec.texas.gov/article/trec-launches-advertising-compliance-program](https://www.trec.texas.gov/article/trec-launches-advertising-compliance-program)
