As a company focused on new housing development sales and marketing in Central Texas, Yee-Haw DMG has a wealth of experience in the industry. In this article, we’ll outline the tenets of marketing new housing developments in Central Texas and share some insights from our team of experts, including the advantage of our owned media channel.
Understand the market: Before marketing a new housing development, it’s essential to understand the local market and the demographics likely to be interested in the development. This includes factors such as the local economy, the availability of housing options, and the needs and desires of potential buyers.
Utilize social media: Social media is an essential tool for marketing new housing developments in Central Texas. Platforms such as Facebook, Instagram, and Twitter allow companies to reach a wide audience at a low cost, making it a valuable tool for promoting new housing developments. By creating a strong presence on social media and regularly sharing updates, photos, and information about the development, companies can effectively reach potential buyers.
Utilize owned media channels: Yee-Haw DMG has an owned media channel that can reach over 140,000 locals in Central Texas. This gives our partners and us a significant advantage in marketing the developments we are involved with. By utilizing this channel to share updates, photos, and information about the development, we can effectively reach a large and targeted audience.
Partner with local businesses: Partnering with local businesses can help to increase the visibility of the development and create a sense of community. For example, a new housing development could offer discounts to local businesses for their employees or host a community event in collaboration with a local restaurant.
Host open houses: Hosting open houses allows potential buyers to see the development in person and get a feel for the community. It’s essential to make these events welcoming and informative, with staff on hand to answer questions and provide information about the development.
Utilize email marketing: Email marketing can be a powerful tool for reaching potential buyers and keeping them informed about the development. By building a list of interested individuals and sending regular updates, companies can effectively promote the development and encourage potential buyers to take the next step.
Use traditional advertising: While social media, owned media channels, and email marketing are essential, traditional advertising methods such as print ads, radio commercials, and billboards can still be effective for reaching specific demographics.
At Yee-Haw DMG, we have a team of experienced professionals dedicated to helping companies effectively market new housing developments in Central Texas. By following these tenets and utilizing a combination of social media, owned media channels, partnerships, open houses, email marketing, and traditional advertising, we can help companies reach their target audience and successfully promote new housing developments in the region.